Guild Hotel Fitzrovia
Fitzrovia thinks for a living. So do we.
Known for its old-school pubs and galleries, and home to new media, advertising and architectural firms, Fitzrovia’s storied history and quaint streets meet the eclectic energy of Tottenham Court Road. Leafy Regent’s Park is a short stroll from the hotel; wander down to the West End; or take advantage of seamless travel connections with Warren Street tube right next door and Euston station just moments away. Plus, as a Radisson Rewards member, you’ll earn points on every stay.
Rooms and Suites
Retreats for one or for many, expertly crafted and perfectly restful.
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Junior Suite
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Premium Family
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Deluxe King
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Superior Double
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Superior Twin
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Cosy Double
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Superior Single
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Perks for the thoughtful traveller
Guild Hotels Fitzrovia is affiliated with Radisson Hotels. Members get more with Radisson Rewards.
Steak & Lobster Fitzrovia
Surf and turf, responsibly sourced and properly prepared: a concise menu that’s all about quality ingredients, served straight from the grill.
Housed in what was once the original gathering space for the historic Aston Martin Owners Club, these walls could no doubt tell an incredible story. Grab a seat at the bar or settle into a plush booth and plan to stay a while. This atmosphere is worth lingering over.
The Warren
Live sports TV, a pool table, and a list of London ales and lagers, all served in a relaxed setting: the makings of a good night with friends. Snack on bar bites, watch the match, or get together with mates at the end of a busy day.
Meetings and Events
The right setting turns your standard agenda into meaningful outcomes. Our historic Fitzrovia setting brings character, inspiration, and focus to every gathering, and flexible spaces give your team room to think, connect, and collaborate.
With 11 versatile meeting rooms capable of hosting up to 150 guests, Guild Hotel Fitzrovia pairs corporate efficiency with local charm for everything from board meetings to team events.
Take a look around Fitzrovia
We’re happy to offer personal itineraries of things to see and do. In the meantime, here are some places we’re always recommending.
Frequently Asked Questions
There’s no such thing as a bad question. Find the answers here, or ask at the front desk.
Yes, guests can earn and redeem Radisson Rewards at Guild Hotels London. Members of Radisson Rewards enjoy benefits on every single stay. To find out more, visit radissonhotels.com/rewards.
Radisson Blu Hotel, London Euston Square was relaunched as Guild Hotel Fitzrovia in 2026. The hotel is still affiliated with Radisson Hotels, so guests can earn and redeem Radisson Rewards. The move to Guild Hotels allows us to layer in lifestyle touchpoints, such as bed throws and bed pillows and complimentary amenities with a British twist.
Fitzrovia provides a sophisticated, “London village” atmosphere with quiet residential side streets, incredible independent dining, and unmatched walkability.
Higher room categories offer more space, making them a great choice for longer stays.
Check-in is from 3pm; check-out is by 12 noon.
Guild Hotel Fitzrovia is located at 130 Tottenham Court Road, London W1T 5AY.
Warren Street (Northern & Victoria lines) is located next door to Guild Hotel Fitrovia. Euston Square (Circle, Hammersmith & City, Metropolitan Lines) is a 5-minute walk.
Euston station (for trains to northwest England and Scotland) is 0.4 miles / 0.65km / 10 minutes away.
King’s Cross St. Pancras (for trains to East Anglia, northeast England and Scotland, and the Eurostar) is 0.6 miles / 1.1km / 15 minutes away.
We offer a 24-hour gym, flexible event spaces, on-site dining and lounge, high-speed Wi-Fi, Nespresso coffee makers, complimentary tea, coffee and mineral water, 24-hour room service, and luxury bathroom amenities.
Flexible rates can be cancelled free of charge up to 4pm UK time on the day prior to arrival. Advance-purchase rates are prepaid and strictly non-refundable. In the event of a no-show, the first night’s accommodation will be charged.
