Guild Hotel Bloomsbury
A sanctuary in London’s cultural heart.
Rooted in a neighbourhood known for its writers, thinkers, and publishing houses, our hotel brings a thoughtful approach to central London hospitality. Here, grand Georgian squares and renowned landmarks sit alongside the energy of Oxford Street and Soho. Discover the British Museum around the corner, take a tranquil walk through garden squares, or navigate the city with total ease via the nearby Tottenham Court Road and Holborn stations. And as a Radisson Rewards partner, you’ll earn points with every stay.
Rooms and Suites
Restful retreats appointed for solo journeys, working stays, or family holidays.
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Junior Suite
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Premium Family
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Deluxe King
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Superior Double
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Superior Twin
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Cosy Double
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Superior Single
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Travel well, stay rewarded.
Guild Hotels Bloomsbury is affiliated with Radisson Hotels. Members get more with Radisson Rewards.
Bloomsbury Street Lounge
Your base for breakfast, and a quiet nook for a morning coffee, an afternoon catch-up, or a properly mixed evening drink. Order small plates to share, sample local craft beers, and enjoy a relaxed, welcoming atmosphere away from the hustle and bustle of London’s main thoroughfares.
Meetings and Events
Great ideas happen when the setting is right – our meeting rooms provide a calm, focused backdrop for strategic conversations, collaborative workshops, and celebrating wins as a team.
Featuring customisable configurations that accommodate small groups and larger conferences, we pair corporate precision with a warm, welcoming service.
Welcome to the West End
So much to see, right on your doorstep.
Frequently Asked Questions
Here’s what our concierge team is asked about the most. They’re happy to answer any other questions, too, so don’t hesitate to ask.
Yes, guests earn points and enjoy privileges through our partnership with Radisson Rewards. Find out more at radissonhotels.com/rewards.
Radisson Blu Hotel, London Tottenham Court Road has been relaunched as Guild Hotel Bloomsbury in 2026. The hotel is still affiliated with Radisson Hotels, so guests can earn and redeem Radisson Rewards. The move to Guild Hotels allows us to layer in lifestyle touchpoints, such as bed throws and bed pillows and complimentary amenities with a British twist.
Bloomsbury offers a tranquil, scholarly ambiance characterised by historic garden squares and cultural institutions, all within easy walking distance of landmarks like Oxford Street, Soho, and Covent Garden.
Our Junior Suites (35 sqm) provide more spacious floor plans and seating areas that make longer stays extra comfortable.
Check-in is from 3pm; check-out is by 12 noon.
Guild Hotel Bloomsbury is located at 97 Great Russell Street Bloomsbury, London WC1B 3LB
Tottenham Court Road (Elizabeth, Central, and Northern lines) is a five-minute walk away; Holborn station (Central and Piccadilly lines) is 10 minutes by foot.
Euston (for trains to the Midlands, northwest England, and Scotland): take the northbound Northern line from Tottenham Court Road to Euston (3 stops); 10 minutes by car (depending on traffic).
King’s Cross St Pancras (for the Eurostar and trains to east Anglia, northeast England and Scotland): take the northbound Piccadilly line from Holborn to King’s Cross (2 stops); 10 minutes by car (depending on traffic).
Paddington (for the Heathrow Express and trains to the southwest): take the Elizabeth line westbound from Tottenham Court Road to Paddington (2 stops); note that the Elizabeth line will also take you directly to Heathrow airport.
Victoria (for trains to Gatwick airport and the south coast): take the southbound Northern line from Tottenham Court Road to Embankment (2 stops), then change on to the westbound Circle & District (3 stops); 25 minutes by car (depending on traffic).
We offer a 24-hour gym, flexible event spaces, on-site dining and lounge, high-speed Wi-Fi, Nespresso coffee makers, complimentary tea, coffee and mineral water, 24-hour room service, and luxury bathroom amenities.
As standard, bookings may be cancelled free of charge until 4pm the day before arrival. Some rates differ, so please check the terms before you book.
